About

Rolling W Ranch, a purebred Brangus cattle operation, is located in northern Schleicher County, Texas, spanning approximately 3,000 acres. The ranch was established in 2018 by Paul and Diane Wright of Midland, Texas, along with their son Kyle Wright, his wife Juliana Wright, and their three children. What began as a small commercial herd of around 30 cows has grown into both a commercial and registered operation totaling approximately 125 head. Rolling W Ranch remains a true family operation, built on hands-on cattle management, family involvement, and a shared commitment to doing things the right way.

 

Paul Wright has been around the cattle business his entire life, following in the footsteps of his grandfather, Elmo Wright, who owned and managed a commercial cattle operation outside of Floresville, Texas. Paul’s father later took over management of the ranch, continuing the family’s cattle operation and passing down the values of stewardship, responsibility, and respect for the land. Today, Rolling W Ranch specializes in purebred Brangus cattle, raising both registered and commercial herds with a focus on proven genetics, sound bloodlines, and real-world performance. Our cattle are bred to work, whether improving registered programs or strengthening commercial herds with the shared family goal of producing top-quality Brangus cattle that deliver consistency, durability, and lasting value.